Vacation Rental Success

In this episode, Heather sits down with returning guest Jodi Bourne to talk about how short-term rental professionals can use Claude in practical, business-building ways. Rather than focusing on AI hype, this conversation digs into what actually matters: saving time, improving clarity, supporting creativity, and using tools like Claude to strengthen both operations and marketing. Jodi shares why she moved toward Claude, what makes it so useful in her day-to-day work, and how features like Projects, Skills, and Cowork can help STR operators stay organized, create more relevant content, and reduce repetitive work. A big theme throughout the discussion is that AI works best when it is set up with clear inputs. Jodi and Heather talk about the importance of structure, brand voice, and organized information, rather than expecting AI to magically produce great results without context. They also explore how Claude can support better marketing, from messaging and keyword-informed content to blog refreshes and more str