Get Your Message Heard With Michael Hudson

This template reflects a mindset and process shift that Michael experienced nearly twenty years ago when he was in a meeting with a CEO who was unable to think broadly about the impact he wanted and the problem he had. Michael realized that this person was trying to treat symptoms instead of fixing problems. He was thinking EVENTS instead of ENGAGEMENT. Learn what that really means. Get the FREE Ultimate Proposal Template Events vs. Engagement In event thinking, the client identifies the problem, finds an expert, and invites them to come and speak or consult. But what if the client doesn't understand the problem? In engagement thinking, the client identifies the problem, reaches out to you, and you conduct a pre-planning process. You assess where things are and what the real problem is. Then you're able to deliver support that will make a real change.  When you can tailor your support and services to your clients' real needs – not just what they think is wrong, you set yourself up to be hired over and over ag