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Michael Katz is a likable marketing expert for solo professionals. He came on the podcast to show you how you can get more and better clients by positioning yourself as a likable [fill-in-your-service] expert. No marketing budget? No problem! After listening to this episode, you'll know how to attract all the clients you need with word-of-mouth marketing. Like exercise, all it takes to see results is: finding a routine you don't hate the commitment to show up every day If you've been struggling to stand out from the crowd and find the clients you can't wait to work with, this episode is a must listen. Enjoy! Video Teaser: In this episode we cover: Why being a subject matter expert is not enough. How to attract more of the right clients by adding personal stories to your marketing. What percentage of your time should be spent on marketing. 3 criteria for being a likable expert (and getting hired as a solo professional): People need to believe you are capable and see you as an expert.