Able Business Radio: Productivity | Small Business | Evernote | Trello

In previous careers, Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. He's come on the show to let us know how you can start using email for your service based business. In this episode we cover: Why starting an email newsletter isn't a priority when starting out. What email you should write first to get more clients for your business. When you should consider writing your first automated email series. Where to find your first newsletter subscribers. How to demonstrate your expertise through teaching everything you know. Quotables: "Email marketing is just a method to push out something useful to people who want it." "We have written, video and audio as ways of conveying a message." "With email, the expectation is that you either read, archive delete or reply to every single message. So people engage with it." "I wanted to make sure people had all the information they needed to deci