Your Vote Ohio

Note: This story is part of Your Vote Ohio, a political collaboration of WKSU , the Beacon Journal and other media in Ohio focused on reshaping politics and political coverage in Ohio this election year. Hillary Clinton and her PACs have reserved $91 million in TV ad buys in Ohio and six other swing states. Rob Portman just reserved $15 million worth of TV and on-line advertising for his senatorial battle against Ted Strickland. So Ohioans are pretty much guaranteed to be inundated with political ads from the summer through the fall. WKSU’s M.L. Schultze spoke with a political scientist about ways people can sort out the emotions and factual claims – and challenge their own biases. Peeling back the layers of political ads Travis Ridout – the co-author of the “The Persuasive Power of Campaign Advertising” – says consumers should begin their examination of political ads with a simple question: Who paid for it? “Is it coming from everyday citizens? Is it coming from a couple of