Sunny Side Up

We had the pleasure of speaking with martech influencer Matt Heinz (President and Founder of B2B marketing and sales acceleration firm Heinz Marketing) in this episode on B2B marketing trends. Have a quick listen! About Heinz Marketing: Established in 2008, Heinz Marketing is a B2B sales and marketing firm located in Redmond, WA, serving businesses throughout North America and overseas.  Heinz Marketing focuses on driving results through strategic demand generation, disciplined sales funnel strategies, fully-integrated campaigns and collaboration between marketing and sales organizations. Top ten takeaways from the episode: “The more sales and marketing work together, the more likely the company is to achieve its goals.” “Account-based Marketing done well requires tight integration between sales and marketing and the buying committee at your target accounts.” “Addressing the buying committee as one team is the biggest challenge to overcome today.” “No one can do enterprise sales and marketing