Maria + Jane: Women In Cannabis Business

Gillian Levy: Co-Founder of Humboldt Apothecary talks effective customer messaging, the impact cultivation practices can have on environmental ecosystems and pivoting fast to meet changing regs while still serving your customer

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Sinopsis

This week I’m talking to Gillian Levy, Co-Founder of Humboldt Apothecary, a women-owned Cannabis tincture business in the heart of Humboldt County.  She and her business partner, Susan Cleverdon, created Humboldt Apothecary with a vision of crafting Cannabis based products that could target and support healing and wellness for a variety of conditions. Gillian and Susan have used their love and knowledge of medicinal herbs to formulate blends of plants that synergize well with Cannabis to create maximum therapeutic benefits.  The company has a commitment to using only the highest quality, most environmentally sustainable ingredients. They support organic practices and small farmers to deliver products that are safe, effective, ethical and truly vibrant. In our chat,  Gillian and I dig into her path from botanist, environmental consultant and herbalist for 20 years to cannabis entrepreneur; The way in which some cultivation practices have impacted the environment & watersheds in the Humboldt community and