Maria + Jane: Women In Cannabis Business

Whitney Beatty: Founder & CEO of Apothecarry Brands talks career transition, taking a product from concept to market and why more investments need to go to cannabis companies led by women and people of color

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Sinopsis

This week I’m talking to Whitney Beatty, Founder & CEO of Apothecarry Brands. Inspired by a lack of stylish, safe cannabis storage systems and a disdain for storing medicine in a shoebox, Whitney is a successful entertainment industry exec turned cannabis storage designer. After meeting so many like minded cannabis users, who lamented about a lack of good storage system, worried about securing buds away from kids & pets and who were tired of searching around for their stash only to discover it dried out from plastic baggies and non-airtight dispensary jars, Apothecarry was born. The brand seeks to redefine the image of cannabis users who take pride and pleasure in their stash, while filling a hole in the marijuana paraphernalia market for everyone, from attorneys who toke up after a high powered workday, to “stiletto stoners” who are hosting ladies night, to seniors using medication for health benefits and everyone in between who demands the best in all things. Apothecarry was selected for the first c