Startup Inside Stories

We talk to Tyson Kallberg, head of design at Asana, about how he ended up in the company, how the founders Dustin and Justin left Facebook to start it and the growth the company has experienced since he started working there. We discuss how important the fact of starting a business in SF is, compared to other cities in the world, the work culture in the Bay Area, and why he thinks Asana's culture is different to others. We obviously talk about design, and Tyson shares with us how Asana's design team is structured and the challenges of keeping the hierarchy as flat as possible while growing fast. We talk about their roadmap and how the different teams join efforts to drive it together. Tyson finally gives us his thoughts on what a product manager does or at least should do. Video: https://youtu.be/dw-ISkIZGnY