Hot Coffee Consulting

In this week's episode, Matt Taylor and Miles Pritchard breakdown the latest adtech and data news, including rumours that Liveramp will give their Identity Graph away for free to DSPs, that 2nd party data is on the rise, that new businesses are growing around the need to provide transparency to data buyers and sellers, and we also look at the Netflix subcription vs. ad funded model and ask ourselves will they or won't they move to an ad funded structure