Manage Smarter

Jessica Hawthorne-Castro, CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns.Join hosts Audrey Strong and C. Lee Smith as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.In this episode, Audrey, Lee and Jessica discuss:*How she rose from the mail room of a talent agency to the C-Suite*The #1 mistake managers make regarding goal setting and planning*Trends in advertising and marketing that are currently hot*Advice to young professional women aspiring to be in the C-Suite*Why taking initiative can unlock the keys to career success "In any business but especially our business in advertising your company is your employee. we're moving towards data and analytics and automation but still it's people behind