Manage Smarter

Doug Fletcher is the co-author of a new book titled, How Clients Buy: A Practical Guide to Business Development. Doug will be sharing with us today insights into winning client business based upon his 25 years of practical experience, and the research he has conducted over the past 4 years.   From 1999 to 2014, Doug was co-founder and CEO of North Star Consulting Group, a technology-enabled consulting firm specializing in employee and client feedback web survey projects. Doug led the growth of his firm from a startup into a global provider serving Fortune 500 companies in North America, Europe, Asia and Latin America. Doug successfully sold North Star in 2014 in a private equity transaction and began the next phase of his career as a business educator.  Doug currently splits his time between teaching others the craft of business development in professional services and serving as a professor of business strategy at Montana State University’s College of Business.  In this episode, Audrey, L