Manage Smarter

42. Social Media is the New Cold Call

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Sinopsis

Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem TV. SmartFem was created as a result of her many years as a Publicist, columnist as well as a Radio & TV Personality. She has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is connecting people.  In this episode, Audrey, Lee and Lea discuss: ·           How to provide value via cold call outreach on social media - vital for recruiting new talent ·           How to use social media to shortcut prospecting·           How smart technology is the pathway to further warm leads  "You have to boost. You want to go where the food is. Right now we're focusing on Facebook groups and the reason I liked the group building your own platform,. First of all, w