Sunny Side Up

 Jenn Steele, currently the Chief Marketing Officer at Madison Logic discusses her journey as a tech marketer and shares some interesting insights and tips on B2B marketing in this episode of Sunny Side Up.  About Jenn: Jenn is a marketing leader with considerable experience working in all major business units. She has worked in marketing roles across organizations like Amazon, Bizible and HubSpot before starting her stint as CMO at Madison Logic.  About Madison Logic: Madison Logic helps enable sales and marketing teams with relevant buying insights to ensure every buyer interaction becomes more meaningful.  Top ten takeaways from the episode: “There is no such thing as a typical day for most CMOs anymore.” “ABM is shaping up differently depending on region.” “What amuses me is that for enterprise B2B sales, ABM is ancient to some extent. I call it sales with a digital assist.” “I don’t see ABM dying, even before it had a name, it was something we had to do as companies.” “What w