Franchise Interviews

The Planet Smoothie franchise began in Atlanta during the mid-1990s, when smoothies were first beginning to be seen as a food offering on their own rather than part of an extended menu. Up until then smoothies were almost completely associated with hardcore health fanatics — people who spent a lot of time at the gym and were fanatical about counting calories  More Americans were looking to slim down and become healthier, a trend which continues through today, and smoothies became seen as a way to enhance a healthy lifestyle without sacrificing taste or convenience.As more people discovered smoothies, the market exploded, and Planet Smoothie quickly spread throughout the Southeast, becoming a dominant brand across the Southeastern and Northeastern United States. The opportunity to rapidly expand Planet Smoothie excited a team of veteran franchise executives at Kahala Brands, which acquired Planet Smoothie in 2015. Under their leadership, Planet Smoothie has developed the capabilities and resources, such as imp