WA Real

Jen Jackson talks openly and honestly about growing up in Perth, life as a child physiatrist, her decision to return to Perth having moved away, motherhood and how she took the opportunity presented to her with all 3 children in primary school, to reimagine herself in a new career as a children's bookshop owner Paper Bird. There’s loads in this conversation about reading to your children (whatever age), completing with market forces and letting a business evolve organically based on instinct and what feels right.