Small Business America With Gene And John (two Guys From Philly)

1: The Start-up Partner Named Keith Who Doesn't Exist. @GeneMarks @Batchelorshow @SmallBusinessAmerica @WashingtonPost

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Small Business America with Gene and John (two guys from Philly). 09-20-2017 (Photo: English: Samuel Luke Fildes - The Empty Chair, engraving of a water color (The Graphic, 1870) Date 1870 http://www.victorianweb.org/painting/fildes/drawings/7.htm)) Twitter: @SmallBusinessAmerica The Start-up Partner Named Keith Who Doesn't Exist. @GeneMarks @Batchelorshow @SmallBusinessAmerica @WashingtonPost "Keith is the co-founder of Los Angeles-based start-up Witchsy — a cool and quirky online store for illustrations, pins and patches made by artisans and craft makers. Keith’s kind of a dude’s dude. You know what I mean — the guy who played football in college and is now devoted to his wife of five years and can’t wait to be a dad. A real good guy. Except Keith doesn’t exist. He’s just a guy made up by the two real and female co-founders of Witchsy, Penelope Gazin and Kate Dwyer. Why would these two women create a fake guy to be their “co-founder?” To get people to respond to their calls and emails — an