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Data is the most important part of any business's marketing efforts. Yes, you heard me correct. I said it. Data is the most important part of your marketing. Not the content. Not your social media accounts. Not your website. You need all of those channels, but they are not the most important. The data helps you track what is going on. Knowing how they are performing is the key here. That is what we talk about with our guest in today’s show. Kate O’Neill is one the smartest digital marketing minds that I know. We have worked on a couple projects together over the years. She was a key contributor to a section in my book, Chirp, Chirp. Kate was one of the most attended speakers to my Chirp, Chirp Extravaganza event. Let me give her a formal introduction to do her some justice.   Intro: Kate O'Neill has an amazing story. She tells it better in the podcast, but I’m going to highlight some of the special areas. Kate was one of the first 100 employees of Netflix. She has worked at Toshiba and various othe