Dos Marcos

"Tremendous carnage, fallout, damage done to the industry. And it will really be a resurrection—and hopefully a portal to that new digital landscape we've been talking about for 20 years."  Futurist Doug Stephens is working on a new book: Resurrecting Retail: The Future of Business in a Post-Pandemic World. We didn't want our audience to have to wait on the book, so we invited Doug on the show to give us near-term and long-term perspective on the post-pandemic world.  In this episode, Doug predicts how retail will evolve. He's not focusing on waves, but paying attention to riptides and undercurrents that can kill a business.  As e-commerce grows, physical stores must change, Doug says. Media is becoming the store. And stores may become more like media outlets. This new store model may work similar to how companies buy TV ads—their media buy places ads on stations that attract their target audience.  Brands will find physical outlets that deliver the best in-store experiences and pay t