Thought Talk

My guest today is Eddie Hull, the Associate Strategy Director of FutureBrand and he is here to help us understand the biggest takeaways from this year’s FutureBrand Index for entrepreneurs and small businesses.   To gain insight on how strong brand reputations are perceived and managed, listen for the six dimensions that are used for the study, as well as how the pandemic has changed how brands are seen. Tips For A Brand With Staying Power   Thought leadership — Move your thought leadership outside closed doors; companies highly placed in the index highlight their leaders.   Authenticity — Connect with your customers and build trust. People are starting to challenge the legitimacy of institutions and brands are no exception.   Trust — Building trust requires consistency and a clear purpose.   Adopt and integrate tech — You will need it to walk into the fourth industrial revolution. About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and