Quench! Mark Spivak

Wine trends are generally consumer-led, but spirits marketing tends to flow from the top: Brands are conceived and executed with a precise plan in mind. What exactly is the process of creating a new spirits brand? Mark talks with Peter Governale, a partner in the BH Group, who discusses the inspiration, blending, packaging and marketing […] The post Quench! – Creating a Brand appeared first on WebTalkRadio.net.