Quench! Mark Spivak

Is the creation and branding of a super-premium spirit any different from marketing potato chips, chocolate chip cookies or nutritional supplements? Gary Shansby, who spent his career developing brands, didn’t think so, and he turned out to be correct. The result was Tequila Partida, one of the finest spirits on the market. Mark explores Gary’s […] The post Quench! – Tequila Partida appeared first on WebTalkRadio.net.