Saas Breakthrough

Meet Nina Butler, Director of Demand Generation at Alyce - a Boston-based start-up that delivers one-to-one business connections through its personal gifting platform. Nina leads the strategy and execution of full-funnel marketing programs to drive initial and continued demand for the product.In this episode, you'll hear about the evolution of a new marketing category at Alyce and personalization in a competitive B2B SaaS industry. Then you'll learn how Alyce is flipping email strategy on its head to take personalization to another level, shifting away from MQLs to a marketing-qualified approach that thinks about an account holistically. And finally, you'll hear about launching thought-leadership events to define a new category. Enjoy!Notes:- 02:40 Enabling Enterprise Sellers & Marketers To Create Personal Bonds By Way Of One-To-One Gifting- 04:05 Considering The Person Behind The Marketable Persona- 05:50 Trying To Fundamentally Change How People Develop Relationships & Experiences For Their Audience