Saas Breakthrough

Meet Farzad Rashidi, the Director of Marketing at Visme, where he helped the company gain over 7 million users and pass 1.5 million monthly from organic traffic. He's also the co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.In this episode, you'll hear how Farzad became the first marketing hire in a growing freemium product, how they had to evolve their ICP based on unit economics, and the massive results they've seen from a recent pricing experiment. And finally, you'll learn about smart differentiation on SEO and keyword intent. Enjoy!Notes:- 02:40 An Easy-To-Use Platform To Create Good Looking Pieces Of Content- 04:00 Changing The Focus To Be More On The B2B Side Of Things- 05:25 First Marketing Hire In a Freemium Business With Thousands Of Customers- 08:10 The Blessing And Curse Of Having a Wide Range Of Customers- 10:35 A High Volume Acquisition Channel That Doesn't Cost an Arm And a Leg - 11:40 Creating Landing Pages Optimized F