Saas Breakthrough

Meet Crystel Rynne, Head of Product Marketing at HRLocker - a people management solution that enables organizations to manage people, whether they are on-site or working remotely. Crystel is a creative marketing leader and business strategist with experience leading several teams at HRLocker.In this episode, you'll hear about the 14-year journey of HRLocker and its transition to a SaaS company. You'll learn how the pandemic has caused HRLocker to shift their thoughts on their ICP, when and how to rethink brand messaging, and how to launch a research report to become a thought leader. And finally, you'll learn what is the first thing you have to do when you're doing a PR campaign, and how to use storytelling. Another fantastic episode, enjoy!Notes:- 02:40 Automating HR Processes For Businesses- 04:45 Transitioning To a Saas Company To Solve Their Pain Point- 05:50 Being The Bridge Between The Marketing Team And The Product Team- 07:30 Survey: Figuring Out The ICP's Needs And Challenges During The Pandemic- 11: