Saas Breakthrough

Meet Olga Andrienko, Head of Global Marketing at SEMrush, an all-in-one marketing platform for marketers. She speaks at major marketing conferences and is the Head Judge at Content and Social Media Awards across the USA and Europe.In this episode, you'll hear about SEMrush's journey from a challenger brand to the market leader in a red ocean market. You'll learn about their expansion through product first focus, how the SEMrush team pulled off a 24-hour summit that generated 56,000 new leads on the first event, and how to break through event fatigue in 2020.And finally, you'll hear about the opportunities and challenges Olga sees ahead for marketers. Another incredible episode, enjoy!Notes- 03:00 A Powerhouse All-In-One Marketing Platform For Marketers- 04:35 The Evolution From Internal Service To Market Leader- 09:10 A Product First Company Focused On Client Wishes- 10:20 Global Marketing Day: A 24-Hour Long Online Conference- 15:35 Getting The First Big Speakers Lined Up- 17:35 Keeping Attendees Engaged In