Saas Breakthrough

Meet Aaron Cort, the Director of Marketing at ClickUp, the only work platform that replaces all productivity software in an organization with one single application for tasks, docs, chat, goals, and team management.In this episode, you'll hear how Aaron has had to build the ClickUp team as the director of marketing. You'll learn how to be data-driven for defining messaging in a wide-approach product, and the advertising channels that are working for ClickUp, including billboards!And finally, you'll hear all about product-led growth for marketers in a fast-moving startup. Enjoy!Notes:- 02:55 Replacing All Productivity Software In a Company With One App- 04:20 The Delicate Dance You Get To Play Running a Marketing Team- 06:00 Using Data-Driven Decisions To Better Verticalize- 07:30 Pandemic: Catalyst To a Strong Organic and Product-Led Growth Engine- 09:10 Attribution and Paid Marketing As a Tool For Acquisition- 10:15 Driving Higher Brand Awareness- 11:00 Setting Up an Attribution System- 11:55 Leveraging Revi