Saas Breakthrough

Meet Sarah Whipp, the CMO and Head of Go-to-Market Strategy at Callsign, an identity fraud, authorization, and authentication company, solving the challenges that organizations face in getting their users on to and interacting with their digital platforms. Sarah's career includes roles as VP of EMEA marketing, for companies such as Fujitsu, McAfee, Symantec, and Standard & Poor's. In this episode, you'll hear about navigating brand building for tough security solutions at Callsign. You'll learn how to make sure your brand alignment is built for growth, how market research became its own demand gen campaign for Sarah, her key takeaways from building an investor deck, and how to think differently about case studies.And finally, you'll hear about the big challenge ahead for all businesses in 2020 and beyond. Enjoy!Notes:- 03:00 Making Digital Identification Simple And Secure For Everybody/Everything- 04:15 Being Able To Create Something From Scratch In Marketing- 05:00 Building a Team With People W/ Experien