Saas Breakthrough

Meet Urska Blagojevic, Marketing Director at Whisbi, a conversational sales platform that combines powerful conversational tools, which replicate the effectiveness of a face-to-face sales process online. Urska is an experienced B2B Marketing Director with a focus on Sales Enablement, Demand Generation, and Product Go-to-Market strategy.In this episode, you'll hear about the 12-years journey of Whisbi from services to pure SaaS. You'll learn how to capture large enterprise companies, and the account-based marketing strategies that they've used to bring in these enterprise companies. You'll also learn about the conversational website messaging they built and the results of implementing a real-time demo as the first touch.And finally, where Urska thinks the industry is ultimately headed with this brand new revolutionized technology in 2020 and beyond. Enjoy!Notes:- 02:55 The Journey To Become a Pure SaaS Company- 05:00 Increasing Digital Sales By Replicating The In-Store Experience Online- 06:30 Joining The Comp