Saas Breakthrough

Meet Adam Goyette, VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Previously, Adam lead all growth marketing initiatives globally at G2 and Deloitte, as VP of Demand Generation.In this episode, you'll hear about what it's like to join a company as a VP of Marketing in the middle of a pandemic. Then you'll learn about brand and messaging changes during a changing market, how to work in marketing sprints, how to drive marketing efficiency, and all about the recent launch of the documentary video series "Against The Grain".And finally, what it's like to think forward in 2020 for marketing and brand. Enjoy!Notes:- 02:50 A Well-Designed And Easy-To-Use Help Desk- 04:30 Switching Jobs During A Pandemic And Focusing On Gaining Efficiencies- 10:00 Customer Support Challenges During This Unique Period For Businesses- 14:10 Building A Strong Brand And Content Is The Better Long Term Play- 15:45 A Strong Brand Is Key For