Saas Breakthrough
How SmartBug Media Is Helping SaaS Become Savvier With SEO in 2020
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:45:51
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Sinopsis
- 03:00 Helping SaaS As An Experienced Full-Service Inbound Agency- 10:55 Clients Moving Towards Owned Media In A More Holistic Approach- 13:50 Identifying The Right Opportunities By Looking At The Data- 15:55 The Right Toolset From A Data Visualization Reporting Perspective- 17:05 Understand The Conversion Rate And Fix The Sieve To Stop Losing Sales And Customers- 19:45 Marketers Are Getting Savvier About SEO- 21:15 Understanding Your Topics And Then Understanding User Intent- 23:15 Experimenting With Content Lenght, Structure and Format- 25:40 The Blink Test For Your Website And Conversion Experiences- 30:00 SaaS Need To Become More Sophisticated About Marketing Automation- 33:00 Sales Teams, Lead Scoring Models And Lead Volume- 35:00 Reducing Churn By Investing In Analytics To Understand User Segments- 36:15 Investing More In Customer Success Solutions - 38:40 Companies Are More Open To Diversifying Their Approaches To Bringing In New Business- 40:45 Lightning Questions