Saas Breakthrough

- 03:20 Helping Shape The Future Of Marketing And Sales  - 05:05 Moving Into An Integrated Campaigns Approach- 06:20 Joining A Hypergrowth Company Starting To Scale The Marketing Team- 08:10 It All Starts With The Who- 09:40 Shifting Into Value-Based Marketing And Selling Value- 10:50 Going Really Deep Into Persona Research- 12:15 Always Be Building Up Your Branded Community- 13:35 Time-To-Value Is A Really Important Metric- 14:25 Building A Voice Of The Customer Type Of Program- 17:10 Building Community With Events And Drift Insider- 19:20 Using Content For Community And Brand Building- 21:30 The Five Categories Of Cornerstone Content- 25:50 Prioritizing Cornerstone Content Creation- 27:35 Including The Community In The Content- 28:40 Leveraging Virtual Events- 33:07 Setting Goals And Choosing KPIs- 36:20 More Is Not Always Better- 38:40 Revenue Teams And The Growing Importance Of Your Website- 40:30 Lightning Questions