Saas Breakthrough

Meet Remco De Vries, the Head Of Marketing at InSided, the only Customer Success Community Platform. Remco is a demand generation enthusiast. In this episode, you'll hear about the 10-years journey of InSided into customer success for SaaS. You'll learn why community is more important than ever for SaaS companies in 2020 and beyond and what it takes to build an effective and successful community. And you'll also learn about InSided wins from attending and sponsoring a recent event by Gainsight and the strategy his team created specifically for it. Enjoy! Notes: 02:30 Pivoting To Focus On Customer Success Teams In SaaS And Subscription-Based Companies 04:35 Joining To Set Up An Inbound Demand Strategy 05:50 Switching From Doing All Outbound To Doing It All Inbound 08:50 The Evolution And Journey Of The Online Customer Community 11:15 How To Build A Successful Community And Create Community Gold 13:20 Using Paid Incentives, Gamification And Other Initiatives 14:30 Mistakes To Avoid When Launching And Building