Saas Breakthrough

Meet Agata Krzysztofik, Head of Marketing of Piktochart which is on a mission to empower people to tell great visual stories that stick. Agata is a startup mentor and a marketing leader with 10 plus years of experience in developing and executing growth strategies at companies like Google, Groove, and SIM scale. In this episode, you'll hear about Piktochart's mission around visual storytelling and what that actually means for marketers. You'll learn the step-by-step process to create storytelling through video and how SaaS companies can tell more engaging stories. You'll also learn how to implement the OKR framework, advertising platform secrets for video, and finally, what you can learn from Piktochart's mistakes in 2019 and why failures are so important for your growth. Enjoy! Show Notes: 03:15 Helping People Communicate Their Stories With The Help Of Visual Formats 07:00 Building A Tool Where People Can Actually Do Graphic Design On Their Own 10:40 The Short And Long Term Demand Spikes Caused By The COVID