Saas Breakthrough

In this episode, you'll hear about the challenges of a new categorical SaaS disrupting a prebuilt industry. You'll learn about piggybacking on search versus defining new languages, how content marketing has been critical for success for Threekit and how their outbound mixed with content has been in an essential step for new growth. And finally looking forward, you'll hear how Hillary sees the changing landscape in SaaS after COVID-19, what she's expecting to play out and how they're working to make sure that they're ahead of the curve. Enjoy and celebrate with us as this is our episode #100! Show Notes: 03:20 Helping Provide The Most Immersive Helpful Online Visual Product Experience 04:55 Coming In To Create And Solidify Brand Positioning And All Things Website 06:05 Emerging Categories And Languaging 11:05 The Number One Challenge When Disrupting A Whole Market 13:15 How To Approach Search Marketing When You're Early In A Category 16:25 The Benefits For Companies Of A Better Visual Experience In This Visua