Saas Breakthrough

Meet Casey Hill, the Growth Manager at Bonjoro, a personalized video messaging company with the mission of making business communication more human and personalized. For the last decade, Casey has been focusing on helping SaaS companies rapidly scale and doing so through finding levers to create customer evangelism and brand advocacy. In this episode, you'll hear where Casey sees the future of personalized video going and what you need to know today. You'll learn how to use video at scale to personalize customer experiences with your SaaS, how Bonjoro team built a playbook from A to Z, onboarding tactics that leverage the beauty of video and how to increase trial conversion with personalization. Finally, you'll learn about the tangible testing approach that you can use to explode your sales. Enjoy! Notes: 03:00 A Video Tool That Integrates W/ Existing Tech And Goes Where The Business Owner Goes 05:20 Creating Triggers And Videos At Different Stages Of Your Customer Life Cycle 06:25 Finding Product Market Fit