Saas Breakthrough

Meet Anna Schena Walsh, the Director of Growth Marketing at Narrative Science, a SaaS that turns data into stories. Anna leads marketing initiatives including brand, content, digital, and demand generation and has previously led product marketing for both of Narrative Science's products. In this episode, you'll hear about AI-driven storytelling and the power of Narrative Science. You'll learn how to develop the mindset of internal storytelling, what it means to tell a story in a cross-departmental way, and how product marketing can break through the noise with better stories. And finally, you'll hear about the process that Anna used to write, launch and distribute her new co-authored book "Let your people be people" in just a few months. This is an episode full of stories. Enjoy! Notes: 02:50 The SaaS That Turns Data Into Stories 05:30 Joining The Team In Product Marketing And Moving Over To Growth 07:10 Finding Product Market Fit With A Certain Psychographic Profile: Innovators 09:40 You Don't R