Saas Breakthrough

Meet Anna Kocsis, Head of Marketing at 10to8, an appointment scheduling software that aims to rid the world of wasted time. Anna loves experimenting and finding new tactics that really work. In this episode, you'll hear about the data-driven approach that has helped 10to8 find their job-to-be-done use cases that really shape their different personas and how these use cases drive their approach to feature design and marketing. You'll learn about the data needed to help create smart Google campaigns and the optimization flows that Anna uses to always improve those campaigns. And finally, you'll hear about the KPIs that matter most in conversion marketing and get to look inside different campaigns. Enjoy! Show Notes: 03:15 A Feature Rich And Powerful Appointment Scheduling Software 04:45 Joining The Team And Playing Around Every Area Of Digital Marketing 06:35 Defining Use Cases And Product Market Fit 09:00 A Data-Driven Company With A Data-Driven Brand Name 10:00 The Specialized Tech Stack Needed To Aggregate