Saas Breakthrough

Meet Antoine Goret, the head of sales & marketing at Crisp. Before heading to Crisp, he was the head of growth of a startup accelerator, working with startups backed by VCs. In this episode, you'll hear how an open-source solution became the foundation for Crisp chat. You'll learn about the power of free and how it drives massive traffic for them, the free to paid in-product model that they're using. You'll also find out about the core growth strategies to maximize your search intent and how they're using the marketplace search terms to help customers find them as an alternative product in a competitive marketplace. This episode runs a little bit longer than normal, but Antoine brought a lot of great knowledge and insight into this episode. Enjoy! Notes: 03:00 Helping SMBs Support Their Customers And Leads 04:25 The Appeal Of An Intense Competition Market 05:11 First Thing: Building The Personas By Doing Interviews 09:05 Fine Tuning The Key ICP 13:10 Growth And The Free Plan 16:00 Leveraging A Free Plan