Saas Breakthrough

Meet Cori Pearce, the Director of Marketing at ChurnZero, a real-time Customer Success Platform that helps SaaS and subscription businesses fight customer churn. In this episode, you'll hear how finding a gap in the customer journey allowed two founders to build ChurnZero. You'll hear about building the foundation of a marketing team and what Cori had to do when she first joined the company. You'll learn about having creative marketing ideas that explode brand awareness in a competitive and busy marketplace and how to leverage thought leadership to create brand awareness and direct ROI. And finally, you'll hear the lessons learned from running the ChurnZero "R.Y.G." offline roadshow. Enjoy! Notes: 03:00 Helping Subscription Businesses Fight Churn 05:30 Coming On Board As The First Full Time Marketing Hire 07:20 The Churn Monster Campaign 09:44 Knowing When To Double Down On A Campaign 11:50 How To Find Your Breakthrough Creative Strategy 13:30 How Customer Success Is Becoming An Important Role In S