Saas Breakthrough

Meet Kristen Bryant who works in Partnerships & Production at Wistia - the leader in Brand Affinity Marketing for small and medium-sized businesses. In her role, Kristen leads Wistia’s partnership efforts and supports the creation, execution, and promotion of their long-form video series. In this episode, you'll find out about the new focus on brand affinity at Wistia and the evolution to get there. You'll hear the big lessons that their team learned from the docu-series One Ten One Hundred that has them going all-in on video content. You'll learn how they created and built the Brandwagon show, the metrics they're using to track its growth and all the steps to create a show specifically for building brand affinity at a B2B SaaS company. And finally, you'll hear about where video content is headed in the future. This is an incredible episode and you're absolutely going to love it! Notes: 03:35 Helping Businesses Turn Video Viewers Into Brand Advocates 05:20 Joining To Help Launching A New Product 08:10 W