Saas Breakthrough

Meet Adam Ruhland the Director of Marketing at Hubstaff Tasks, an Agile project management tool made by the creators of Hubstaff. Adam is focused on data-driven decision making, and sticking with what works when it comes to digital marketing. In this episode, you'll hear about the #1 driver for growth at Hubstaff and why that's been Adam's sole focus. You'll learn how to effectively stay focused on a marketing initiative and double down the right way, which is about quality versus quantity on SEO, what's better and how to implement it properly. You'll also learn how to optimize content and why you need to update it consistently. And finally, you’ll hear the lessons learned from Hubstaff’s marketing department when they experimented with new thought leadership content. Enjoy! Notes: 03:35 From Time Tracking Tool To Work Management Platform 05:40 Market And Product Evolution 07:05 The Key To Awesome Growth: SEO And Content Marketing 08:30 A Multipronged Approach To SEO 10:15 Leveraging SEO Specialists 11:50 Ba