Saas Breakthrough

Meet Sarah Ann Cantu, the marketing director at Qualaroo, a lightweight user research tool built to empower UX and product designers. Sarah Ann Cantu has held various marketing roles in the B2B SaaS venture equity fund, Scaleworks, since 2017. In this episode, you'll hear from Sarah what life is like after a venture-based acquisition for Qualaroo. You'll learn what it takes to pivot your product-market fit while you have a live active product, the lessons learned from the customer interview process during that pivot and the Qualaroo’s content marketing guide and how they are succeeding with content in 2019. Finally, you'll learn what Sarah recommends to see great ROI with LinkedIn Ads. There are lots of recommendations, tips and golden nuggets hidden in this episode so definitely take notes, enjoy! 03:10 The Go-to Lightweight User Research Solution For UX Designers 06:00 Joining The Team To Help Figure Out The Next Iteration 10:30 Leveraging Personal Networks And UX-Focused meet-ups For Target Audience Resea