Saas Breakthrough

Meet Harmony Anderson, the Director of Demand Generation at Outreach.io, the market-leading sales engagement platform. As a revenue-focused marketer, Harmony has diverse experience building integrated sales and marketing programs using the latest and greatest technology and data. In this episode, you'll hear about what it was like for Harmony to join unicorn Outreach.io. You'll learn about the process of refining a demand gen process in a growing company, breaking down data and multi-channel attribution the right way, the ABM campaigns that are crushing it right now for Outreach and the tools required for a quality outbound campaign. You're going to love this episode with a great guest who gives so much quality content! Notes: 03:00 An Unicorn Making Sales Engagement and Management Seamless 05:55 Joining To Help Scale Efficiently 07:55 Product-Market Fit: Be Constantly Communicating Your Sales 11:00 Operational Efficiency: Training and Hiring People With Experience 12:45 Combining Marketing And Sales In Outb