Saas Breakthrough

Meet Mike Korba the Chief of Customer Success at User.com, a full-stack marketing automation software for all your messaging and relationships with customers. Mike has worked in the marketing industry for over 17 years; ten of those years specializing in digital marketing. On this episode, you'll hear how User.com found product-market fit within a growing and competitive marketplace. You'll learn why the chief of customer success is a critical role for any company, how concierge onboarding can be implemented and the ongoing activities that your team must know to keep customers in customer success. And finally, how NPS can be used to keep a continual pulse on customer retention. A great episode that goes in-depth into important processes of customer success. Enjoy! Notes: 03:05 Becoming The Larger Library of Adjustable Automation Templates 08:00 Joining In as Sixth Employee and First Investor 12:00 Different Onboarding for Tech-Savvy and Non-Techy Savvy Customers 18:25 The Framework to Make a Complicated Tool