Saas Breakthrough

Meet Rob Patterson, Chief Marketing & Growth Officer at AWeber, which is a SaaS that helps entrepreneurs and small businesses connect with their audience and accelerate the growth of their business through powerfully-simple email marketing tools and expertise. In this episode, you'll hear how Aweber has remained a market leader in a red ocean market for 20 years and what the first 90 days have been like for Rob as the new Aweber CMO. You'll learn about strategic branding for both internal and external marketing purposes when you need to spend time on net new marketing versus internal customer marketing and how marketing must be used for retention and hiring purposes in a growing company. This a very, very interesting episode. Enjoy! Show Notes: 04:15 Helping Startups, Small Businesses and Entrepreneurs Connect With Their Audiences 05:50 Keeping Leadership in a Market With Over 7000 Vendors 08:30 The First 90 Days: Unifying the Messaging 11:10 A Basic Messaging Exercise 11:50 Customer Marketing VS Net New