Saas Breakthrough

Meet Aashish Dhamdhere, who leads the marketing team at Skilljar, the leading customer training platform for enterprises to accelerate product adoption and increase customer retention. Prior to joining Skilljar, Aashish was the VP of Marketing at Amperity and built the global demand generation function at Apptio. He was also the VP of Customer Acquisition at LiquidPlanner. In this episode, you'll hear about the start of Skilljar and the pivots that took them into the SaaS software niche. You'll learn how customer education affects every single part of your SaaS customers life cycle, what webinars and courses can do for your onboarding and education process and the exact setups they use. You'll also hear the ABM lessons from a growing SaaS company and finally, the exciting opportunities that are coming in 2019 for Skilljar. Another incredible episode, enjoy! Notes: 02:45 Focusing on Customer and Partner Education 05:50 Pivoting to Focusing on Businesses and Specific Verticals 08:50 Inbound Flow, Customer Even