Saas Breakthrough

Meet Amir Jirbandey, the Head of Growth Marketing at Paddle, a hassle-free SaaS subscription management for growing businesses. He has been working in tech for the last 10 years and more recently implementing scaling Inbound Marketing strategies at fast-growing SaaS companies. In this episode, you'll hear about the market evolution of a fast accelerating growing tool like Paddle and what Amir's first steps were to get started as the head of growth marketing in an expanding SaaS. You'll find out about the outbound lessons learned that are leading the way for new initiatives in the company, how inbound marketing shapes the funnel flow of top, middle, and bottom of funnel content and the challenges they're up against that are creating fantastic new opportunities in 2019. Enjoy! Show Notes 02:35 Joining to Expedite Marketing Execution 03:40 The Middle Layer Between the Software Sellers and their Buyers 06:30 Understanding Customers, Solid Organic Traffic and Productivity 07:55 Productivity and Assessments 10:10