Saas Breakthrough

In this episode, we bring back Austin Distel, the CMO at Proof, who was a guest in episode #1. After making waves in the marketing world with their social proof notifications, Proof has continued to build website personalization products and by the end of this episode, you'll be looking at personalization and experiences through a whole new lens. You'll hear why personalization is so critical for marketers in 2019 and how Proof is now splitting their time to build the perfect positioning for Experiences, their new personalization product. And you'll find out why a content channel can set you up for a marketplace shift quickly and what you need to know if you're getting started with marketing in 2019. This episode runs a little bit longer as we had a lot of fun talking about what the future experience of the Internet looks like! Enjoy. Notes: 02:50 A Year Later, How Much Did We Grow 04:10 Benefits of Hosting a Podcast 06:15 The Journey of Tackling Conversion Optimization 13:15 From Wildly Different Case Studi