Saas Breakthrough

Meet Adrian Maynard, Marketing Director at Refersion, a top affiliate and influencer marketing platform that has been very successful on Shopify. Adrian has led tech and B2B SaaS marketing teams since the early 1990's and has already started and sold his own B2B SaaS. In this episode, you'll hear about how Refersion found the perfect vertical on Shopify, finding the key problems to solve in marketing when Adrian joined and what the outlook for what the department was going to be. You'll learn how they had to expand outside of their own industry outside of that vertical of Shopify and the new challenges that come with it. And finally, you'll hear what marketing requirements are lined up for 2019 to actually get through all of those challenges. Lots of insights in this episode. Enjoy! Notes 02:50 An Affiliate and Influencer Platform for Ecommerce Merchants 05:30 Joining To Deal With Early Growth Challenges 07:29 Company DNA: Portability and Accessibility 08:40 Moving Upstream In Targeting 09:35 Tracking Everyt